TRANSFER is an exhibition space that explores the friction between virtual studio practice and its physical instantiation.

The gallery was founded in Brooklyn in 2013 to support artists making computer-based artworks, by installing solo exhibitions of experimental media art. In 2016 the gallery shifted to focus programming on solo exhibitions from women refiguring technology, and began traveling a new virtual exhibition format called the ‘TRANSFER Download’. In TRANSFER’s first five years, the gallery produced over 60 exhibitions of experimental media art in NYC and abroad, including international exhibitions, pop-ups and art fairs. In 2019 the gallery relocated from Brooklyn, New York to Los Angeles, California. TRANSFER is independently owned and directed by Kelani Nichole.

Statement from the Director:

Today artists live, work and exhibit on the Internet.  They reach a networked global community, often embedding artworks in the everchanging context of streaming images, open data sources, and instant feedback mechanisms that constitute online public space. Their resulting body of work is sometimes best suited for the browser – at TRANSFER the work develops beyond the screen into the physical space of the gallery.

TRANSFER operates as a gallery with a spirit of openness. It is a white cube testing new practices, malleable to accommodate internet-based studios with experimental curation and development in the contemporary art market. The gallery explores alternative modes of support for distributed artworks, and considers new formats for exhibition, collection, and appreciation of the art that comes to you through the computer.