Faith Holland


October 21st

through January 6th, 2018


Rule 35 GIF Screening
Saturday, January 6th from 6-10PM

1030 Metropolitan Avenue in Brooklyn

‘Rule 35’ asks more than 35 artists to respond to the Rules of the Internet, which state:

Rule 34. There is porn of it, no exception.
Rule 35. If no porn is found at the moment, it will be made.

Invited artists speculate on fetishes that do not exist, from getting turned out by the beam of a projector to a particularly salacious abstract painting and everything in-between.

Participating Artists: A Bill Miller, Ad Minoliti, Alfredo Salazar-Caro, Alma Alloro, Andrew Benson, Anthony Antonellis, Carla Gannis, Christian Petersen, Claudia Hart, Daniel Temkin, Ellen Donnelly, Emilie Gervais, Erica Lapadat Janzen, Erin Gee, Eva Papamargariti, Georges Jacotey, Giselle Zatonyl, John Munshour, LaTurbo Avedon, Lorna Mills, LoVid, Mark Dorf, Melanie Hoff, Molly Soda, Morehshin Allahyari, Nicole Killian, Nicole Ruggiero, Pastiche Lumumba, Paula Nacif, Rafia Santana, Rebecca Goyette, Shawné Michaelain Holloway, Theo Triantafyllidis, Tristan Stevens, V5MT, Will Pappenheimer, Yoshi Sodeoka


Open to the Public on Saturdays from 12-6PM

By appointment anytime with the


‘Touching Me, Touching You: Faith Holland’ an essay by Francesca Gavin accompanies the exhibition.

TRANSFER is pleased to present Speculative Fetish, the gallery’s second solo exhibition from Faith Holland.

Speculative Fetish addresses the way that technology functions as metaphor for the body, both in the language we use and in the ways we behave. Our use of personal devices is inherently intimate; tiny computers hug our thighs in our pockets and light up when we touch them. Such intimate relations–created by accessing sexts, porn, and lovers’ messages–also engender care. We update and maintain as push notifications and pings direct our attention. The exhibition will consist of Faith Holland’s two new bodies of work, Queer Connections and The Fetishes, as well as an online component, a catalog, and events.

Queer Connections parodies the heteronormative pairing of wires, which are divided into ‘male’ and ‘female’ parts. Through sculptural intervention, different typed and gendered wires are ‘misconnected’ using femme nail polish. These unexpected unions are then photographed and re-rendered as lasercut prints that float, larger-than-life, on the wall.

The Fetishes are hybrid GIF-sculptures that use different consumer devices, such as cell phones, tablets, and laptops as their bases. Each device plays a moving-image abstraction of flesh that has been appropriated from pornography. The screen of the device is treated with a tactile substance such as pubic hair, fur, makeup, or lubricant. The Fetishes highlight the physical way we interact with our devices–caressing, prodding, and cradling them all day long.

Other works included in the show are Best Viewed, a vinyl piece that directs gallery-goers to remove their underwear to best view the exhibition. When visitors are directed to the bathrooms in the back of the gallery to remove their undergarments, they will also find Wire Bath, a video depicting the artist bathing in a tub full of ethernet cords. Eroticism merges with relaxing, even tender moments surrounded by technology.

Accompanying the exhibition will be a website including Holland’s Device Care Manual, with instructions and GIFs that depict the creation and maintenance process of Fetishes. The launch of the website will coincide with a symposium co-organized with Nora O’Murchú on the conditions of care in art and technology. Related original essays and artworks commissioned by artists and critics will also be featured online.

Just as the body is a site for multiple uses, so are technologies. We share our lives with our devices; they provide us with pleasure, and in exchange we offer care.

TRANSFER will publish a catalog with an essay by writer and curator Francesca Gavin in conjunction with Speculative Fetish.

About the Artist

FAITH HOLLAND is a NYC-based artist and curator whose multimedia practice focuses on intimacy, gender, and sexuality as it relates to technology. She received her BA in Media Studies at Vassar College and her MFA in Photography, Video, and Related Media at the School of Visual Arts.

Her work has been exhibited at venues such as The Whitney Museum of American Art (New York), Elga Wimmer Gallery (New York), Axiom Gallery (Boston), the Phillips Collection (Washington, D.C.), Human Resources (Los Angeles), DAM Gallery (Berlin), and File Festival (São Paulo). She was a 2014 New York Foundation of the Arts Fellowship Finalist in Digital/Electronic Art. In 2016, she was an artist-in-residence at Jamaica Center for Arts and Learning and Harvestworks and one of five finalists for the inaugural Post-Photography Prototyping Prize given by Fotomuseum Winterthur. Her work has been written about in Artforum, The Sunday Times UK, Rhizome, Hyperallergic, Elephant, Fast Company, Ha’aretz, i-D Magazine, ArtSlant, The Creator’s Project, Art F City, and Dazed Digital.

For more information:

Saturdays: 12–6PM or schedule a private viewing or inquire for more details with