Pictured: Rick Silva ‘Western Fronts’ (2018) from the debut exhibition in our Downtown Los Angeles loft space.


Miami / NYC / Online


How TRANSFER Gallery is Decentralizing Art – DWeb Decoded Podcast, February 2024


Building Trust and Cooperation in Experimental Media Art – C/Change, December 2023


Photofairs New York shows the promise and peculiarity of an evolving market – The Art Newspaper, September 2023


The NFT Has Changed Artists. Has It Changed Art? – The New York Times, March 2022


Token Gesture – Artforum, May 2021


Faith Holland on Dick Pics and Collective Mourning – Artforum, June 2020


The Thrill of Unpredictability at Two Art Fairs – The New York Times, March 2020


Snap Review: Cassie McQuarter at TRANSFER – Contemporary Art Review LA, September 2019


This Gallerist wants to Show you how to Live with Tech-forward Art – LA Magazine, June 2019


A Show of AI-Inspired Art Offers an Unsettling Vision of How Tech Will Affect Us – The Observer, May 2019


What You Need to Know about Collecting Virtual-Reality Art
– Artsy, April 2019


The Gray Market: Why the Most Important Armory Week Trends Were the Disruptive Ones – Artnet News, March 2018


Kelani Nichole on Pioneering a new type of Gallery – The Creative Independent, December 2017


3D Printing an Army of Forgotten Goddesses to Fight Colonialism – Hyperallergic, December 2016


Our Bodies, Our Machines: Inside the New Intimacy of the Digital Age – Fast Company, June 2015


The Work of Art in the Age of Something – Artnet News, October 2014


Critic’s Picks: Clement Valla – Artforum, April 2014


Brooklyn’s New TRANSFER Gallery brings Internet Art into Real Space – Hyperallergic, March 2013

TRANSFER is an experimental gallery that explores simulation and expanded practice.

The gallery was founded in Brooklyn in 2013 to support artists making computer-based artworks, by installing solo exhibitions of experimental media art.

In 2016 the gallery shifted to focus programming on solo exhibitions from women refiguring technology, and began traveling a new virtual exhibition format called the TRANSFER Download.

In 2023 the gallery celebrated a decade of programming with the launch of a generative documentary film project Almost in Real Time and established the TRANSFER Data Trust.

In TRANSFER’s 10 years we have produced 80+ exhibitions of experimental media art, including solo exhibitions, screenings, institutional exhibitions, pop-ups and art fairs. In 2019 the gallery relocated from Brooklyn, New York to Los Angeles, California. In 2021 TRANSFER established headquarters in Miami, Florida.

TRANSFER is led by Kelani Nichole,with support from the Director, Wade Wallerstein.

Statement from the Founder, Kelani Nichole:

Today artists live, work and exhibit on the Internet.  They reach a networked global community, often embedding artworks in the everchanging context of streaming images, open data sources, and instant feedback mechanisms that constitute online public space. Their resulting body of work is sometimes best suited for the browser – at TRANSFER the work develops beyond the screen into the physical space of the gallery.

TRANSFER operates with a spirit of openness. Testing new practices in the white cubes, malleable to accommodate internet-based studios with experimental curation and development in the contemporary art industry. The gallery explores alternative modes of support for distributed artworks, and considers new formats for exhibition, collection, and appreciation of the art that comes to you through the computer.

TRANSFER’s first location in Brooklyn, NY from 2013-2019