Established 2021 in Miami, Florida
Token Gesture – Artforum, May 2021
Faith Holland on Dick Pics and Collective Mourning – Artforum, June 2020
The Thrill of Unpredictability at Two Art Fairs – The New York Times, March 2020
Snap Review: Cassie McQuarter at TRANSFER – Contemporary Art Review LA, September 2019
This Gallerist wants to Show you how to Live with Tech-forward Art – LA Magazine, June 2019
A Show of AI-Inspired Art Offers an Unsettling Vision of How Tech Will Affect Us – The Observer, May 2019
What You Need to Know about Collecting Virtual-Reality Art – Artsy, April 2019
The Gray Market: Why the Most Important Armory Week Trends Were the Disruptive Ones – Artnet News, March 2018
Kelani Nichole on Pioneering a new type of Gallery – The Creative Independent, December 2017
3D Printing an Army of Forgotten Goddesses to Fight Colonialism – Hyperallergic, December 2016
Our Bodies, Our Machines: Inside the New Intimacy of the Digital Age – Fast Company, June 2015
The Work of Art in the Age of Something – Artnet News, October 2014
Critic’s Picks: Clement Valla – Artforum, April 2014
Brooklyn’s New TRANSFER Gallery brings Internet Art into Real Space – Hyperallergic, March 2013
TRANSFER is an experimental gallery that explores simulation and expanded practice.
The gallery was founded in Brooklyn in 2013 to support artists making computer-based artworks, by installing solo exhibitions of experimental media art.
In 2016 the gallery shifted to focus programming on solo exhibitions from women refiguring technology, and began traveling a new virtual exhibition format called the TRANSFER Download.
In 2023 the gallery celebrated a decade of programming with the launch of a generative documentary film Almost in Real Time and established the TRANSFER Data Trust.
In TRANSFER’s 10 years, the gallery has produced 80+ exhibitions of experimental media art, including international exhibitions, pop-ups and art fairs. In 2019 the gallery relocated from Brooklyn, New York to Los Angeles, California. In 2021 TRANSFER established headquarters in Miami, Florida.
Statement from the Founder, Kelani Nichole:
Today artists live, work and exhibit on the Internet. They reach a networked global community, often embedding artworks in the everchanging context of streaming images, open data sources, and instant feedback mechanisms that constitute online public space. Their resulting body of work is sometimes best suited for the browser – at TRANSFER the work develops beyond the screen into the physical space of the gallery.
TRANSFER operates with a spirit of openness. Testing new practices in the white cubes, malleable to accommodate internet-based studios with experimental curation and development in the contemporary art industry. The gallery explores alternative modes of support for distributed artworks, and considers new formats for exhibition, collection, and appreciation of the art that comes to you through the computer.
TRANSFER’s first location in Brooklyn, NY from 2013-2019