Claudia Hart

The Flower Matrix

November 30th

through January 28th, 2018

‘The Flower Matrix’ Mixed Reality Chamber, Installation View


Wallplay’s VR Speakeasy inside Gallery 151 in Chelsea
245 West 14th Street
New York, NY 10011


Monday – Saturday 11AM – 6PM
Wallplay’s VR Speakeasy in located in the basement, best viewed as individuals, duos or trios. Please leave time for an immersive experience.
Visitor Information

Augmented Reality Ceramics and Wallpaper from Claudia Hart


WALLPLAY is an experiential arts network where brands become patrons of culture by connecting with artists, curators, technologists and gallery spaces for mixed reality collaborations. Wallplay is a full-time member of NEW INC. which was founded by the New Museum in 2014 and is the first museum-led cultural incubator dedicated to supporting innovation, collaboration, and entrepreneurship across art, design, and technology. Wallplay manages the programming at Gallery 151 which is sponsored by renowned green real estate development company ALFA.

With The Flower Matrix, Claudia Hart proposes a new kind of liminal space – a seductive environment for viewing her immersive world. Mixed-reality architecture becomes fantastical, embellished by decorative elements embracing an aesthetic of the fake in which technology has replaced nature, sugary sweet and chemically toxic in equal measures.

The Flower Matrix mixed reality chamber from Claudia Hart is presented at Wallplay’s VR “speakeasy” in the basement of Gallery 151 as part of the TRANSFER VR Commission, a platform for supporting artists who are expanding the potentials for embodiment through considered physical encounters.

In The Flower Matrix Hart reinterprets the “labyrinth of the minotaur,” a mythological maze from which there is no escape. As its source, an appropriated computer model taken from the free-online digital repository 3D Warehouse, is covered with an edited selection flashing emojis, the icons of power, money, addiction and control. These are the symbols of casino-capitalism, both seductive and oppressive. An immersive audio score plunges visitors into an intensely embodied and incessantly unfolding narrative of signs and symbols, as they navigate The Flower Matrix.

Originating as immersive VR, Hart’s new work also pushes into the real world as hand-thrown ceramics, floor coverings, fabrics, furniture and wallpaper – decor harvested from the imaginary Flower Matrix. Augmented-reality decor is coded to trigger Hart’s custom Looking Glass augmented app. With the Looking Glass loaded on a smart device, users can view animations culled from the Flower Matrix embedded in its surfaces, placing viewers in a disorienting loop of modalities where the rational order of reason and technology has turned in on itself.

The Flower Matrix is commissioned by TRANSFER and presented by Wallplay. Music composed by Edmund Campion, cello by Danielle DeGruttola, vocals by Claudia Hart and Mikey McParlane. Unity Coding by Andrew Ajemian with special support from Andrew Blanton. Paper Porcelain Ceramics hand-thrown by Kimi Kim. Porcelain limited edition Nue Morte dishes: Produced by SEEK-ART + mOsantimetre, Istanbul Special thanks to production-design assistant, Jennifer Muraoka and exhibition producer Irina Makarova.

An inventory of artwork from ‘The Flower Matrix’ is available from the gallery. Please inquire with the to request information.


CLAUDIA HART has been active as an artist, curator and critic since 1988. She creates virtual representations that take the form of 3d imagery integrated into photography, multi-channel animation installations, performances and sculptures using advanced production techniques such as Rapid Prototyping, CNC routing and augmented-reality custom apps. Her works deal with issues of representation, the role of the computer in shifting contemporary values about identity and the real, and specifically questions ideas about what might be considered “natural.” Her project is to feminize the masculinist culture of technology by interjecting emotional subjectivity into what is typically the overly-determined Cartesian world of digital design.


TRANSFER’s VR Commission offers curatorial and production support to facilitate immersive exhibitions of VR artworks in collaboration with residencies, galleries, institutions, artfairs, and alternative exhibition venues.

Located in Chelsea at Gallery 151
245 West 14th Street
New York, NY 10011
Wallplay’s VR Speakeasy in located in the basement of Gallery 151, best viewed as individuals, duos or trios. Please leave time for an immersive experience.